Does Counselor Realty advise on the proper display of the Marks?

According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will advise franchisees about the proper display and maintenance of its Marks. This assistance is part of the support Counselor Realty provides to help franchisees establish and operate their businesses effectively.

For a prospective franchisee, this means that Counselor Realty will offer guidance on how to correctly display its trademarks and service marks, ensuring brand consistency and adherence to company standards. This advice extends to procuring fixtures and initial inventories, as well as understanding Counselor Realty's business procedures. By providing this support, Counselor Realty aims to help franchisees present a consistent and professional image to the public, which can be crucial for attracting and retaining customers.

This support is referenced in Section 6.2 of the Franchise Agreement. While the FDD mentions that Counselor Realty will advise on the proper display of the Marks, it does not detail the specific methods or materials used to provide this advice. A prospective franchisee should inquire about the specific guidelines and resources available for trademark display and maintenance during the due diligence process.