Can the Advertising Fees for the Regional Advertising Group be increased for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ional Office or Extension Office) is located outside the Twin Cities. If your Office (or any Additional Office or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. The amount of your Advertising Fees for the Regional Advertising Group may be increased during the term of this Agreement by a majority vote of the "Regiona
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the advertising fees for the Regional Advertising Group can be increased. If a Counselor Realty office is located outside the 11-county metropolitan area of the Twin Cities, it must be a member of the Regional Advertising Group and pay $25 per agent per month to the Regional Advertising Fund.
The document specifies that the amount of these advertising fees for the Regional Advertising Group may be increased during the term of the Franchise Agreement. This increase is determined by a majority vote of the Regional Advertising Committee that manages the Regional Advertising Group.
This means that while Counselor Realty franchisees outside the Twin Cities area must contribute to the Regional Advertising Fund, the specific amount they pay can change over time. The decision to increase the fee is not made unilaterally by Counselor Realty, but rather by a committee of franchisees within the Regional Advertising Group. This provides a level of control and influence for franchisees over their advertising expenses. Prospective franchisees should inquire about the history of fee increases and the composition and decision-making processes of the Regional Advertising Committee to better understand potential future costs.