What are 'Additional Office Application Materials' for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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You may apply to open one or more additional offices within your designated Territory (an "Additional Office") by submitting a request to Counselor describing the location of such proposed Additional Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Additional Office location (the "Additional Office Application Materials"). After Counselor's receipt of such Additional Office Application Materials (including the one-time fee), Counselor will have 30 days to review the Additional Office Application Materials and proposed Additional Office location and notify you whether or not Counselor consents to your opening of such Additional Office location. Any Additional Office we consent to must comply with all requirements of the Franchise Agreement and then-current System standa
Source: Item 12 — TERRITORY (FDD pages 21–23)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, 'Additional Office Application Materials' consist of a request describing the location of the proposed additional office, any additional information Counselor Realty may require or request, and a one-time fee of $750 for each additional office location. This applies when a franchisee wants to open one or more additional offices within their designated territory. Counselor Realty then has 30 days to review the application materials and notify the franchisee whether or not they consent to the additional office location.
It's important to note that any additional office must comply with all requirements of the Franchise Agreement and the then-current system standards. This means the franchisee must ensure the new location meets Counselor Realty's operational and brand standards. The approval process and compliance requirements are typical in franchising, as franchisors need to maintain consistency across all locations to protect the brand.
For a prospective Counselor Realty franchisee, understanding the requirements for opening additional offices within their territory is crucial for expansion planning. The $750 fee per additional office is a relatively minor cost, but the need to provide requested information and adhere to system standards highlights the importance of maintaining a good relationship with the franchisor and staying compliant with the franchise agreement. This also ensures that any expansion aligns with Counselor Realty's overall strategy and quality standards.
It is also important to note the distinction between an 'Additional Office' within the designated territory and an 'Extension Office' outside of the designated territory. The requirements for an Extension Office are similar, but also require a mutual agreement between the franchisee and Counselor Realty regarding the minimum number of sales agents that will operate from the Extension Office.