What is the additional cost per agent for the optional Counselor Realty agent website?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ce location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees must pay a monthly website fee. This fee includes a base charge of $75 for each office location, including any additional or extension offices. In addition to the base fee, there is an additional charge of $25 per licensed agent who chooses to have an optional agent website provided by Counselor Realty.
For example, if a Counselor Realty franchisee has 10 agents who elect to have the optional agent website, the franchisee's total monthly website fee would be $325. This is calculated by adding the base fee of $75 to the agent fee of $25 multiplied by the number of agents (10), resulting in $75 + ($25 * 10) = $325.
The FDD also states that Counselor Realty retains the right to increase the amount of the website fee during the term of the franchise agreement at its sole discretion. Franchisees are invoiced monthly for these fees, which are due by the 20th of each month. This means that the cost for the optional agent website could potentially increase over time, impacting the overall expenses for the franchisee.