What does Counselor Realty acknowledge regarding the franchisee's business operation?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- 13.8 Responsibility. You acknowledge that your Business will operate in a highly competitive marketplace and that its financial results, including its ultimate success or failure, depend upon your personal management and resources, and supply and market conditions. You acknowledge, therefore, that Counselor did not, cannot and does not guarantee or represent that the Business will be profitable or successful and you have not relied upon any promise, assurance, understanding or agreement not set forth herein.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the franchisor acknowledges that a franchisee's business will operate in a competitive market. The FDD states that the financial results, including the ultimate success or failure of the business, depend on the franchisee's personal management, resources, and market conditions.
Counselor Realty explicitly states that it does not guarantee or represent that the business will be profitable or successful. Furthermore, the document emphasizes that franchisees should not rely on any promises, assurances, understandings, or agreements not explicitly outlined in the Franchise Disclosure Document.
This acknowledgement is a standard disclaimer in franchise agreements. It serves to manage expectations and highlight that the franchisee's efforts and local market dynamics significantly influence the business's performance. Prospective franchisees should carefully consider their own capabilities, conduct thorough market research, and develop a robust business plan before investing in a Counselor Realty franchise.