Under what names does Costa Vida Fresh Mexican Grill conduct business?
Costa_Vida_Fresh_Mexican_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this Disclosure Document, "Costa Vida," "CVM," "we," "us" and similar words, refer to the franchisor, Costa Vida Management, LLC, a Utah limited liability company ("Franchisor"). "You," and similar words, means the person or persons, including a corporate or other legal entity, individually and collectively, buying a franchise from us; and "your Restaurant" means the Costa Vida Restaurant that you will operate if we enter into a Costa Vida Franchise Agreement with you. We have also attached as Exhibit H a list of additional defined terms used in this Disclosure Document. If a capitalized term is not defined in the body of this Disclosure Document, please refer to Exhibit H for the definition.
Franchisor
Costa Vida is a Utah limited liability company that was formed on September 28, 2009. Costa Vida does business under the names "Costa Vida," "CVM" and "Costa Vida Management." We previously did business under the name of "Costa Vida Management, Inc." The assets of Costa Vida Management, Inc. and Costa Vida Holdings, LLC were transferred to Costa Vida on November 13, 2009 under an Asset Purchase Agreement dated November 13, 2009. On March 12, 2012, Costa Vida amended its Articles of Organization to change its name from CVM, LLC to Costa Vida Management, LLC. Our principal business address is 1333 S. Valley Grove Way, Suite 500, Pleasant Grove, UT 84042. Our agents for service of process in the states where we do business or plan on doing business are listed on Exhibit A to this Disclosure Document. A non-controlling minority interest in CVM is held by CV Stores, LLC, a Utah limited liability company, located at 551 E. State Road, American Fork ("CV Stores").
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–12)
What This Means (2025 FDD)
According to Costa Vida Fresh Mexican Grill's 2025 Franchise Disclosure Document, the company conducts business under several names. The franchisor, Costa Vida Management, LLC, also operates under the names "Costa Vida" and "CVM". Previously, the company did business under the name "Costa Vida Management, Inc." before assets were transferred to Costa Vida on November 13, 2009. On March 12, 2012, the company amended its Articles of Organization to change its name from CVM, LLC to Costa Vida Management, LLC.
Understanding the various names under which Costa Vida Fresh Mexican Grill operates is important for prospective franchisees. It clarifies the legal entity they will be contracting with and helps in verifying the company's history and background. Franchisees should be aware of these different names when reviewing legal documents, conducting due diligence, and understanding the company's evolution.
Knowing the different business names can also be helpful when researching the brand's history and reputation. Franchisees can use these names to search for past news articles, legal filings, and other relevant information that may impact their investment decision. This information can provide a more comprehensive understanding of the franchisor's track record and business practices.