What signal must a Costa Vida Fresh Mexican Grill franchisee use for registered marks?
Costa_Vida_Fresh_Mexican_Grill Franchise · 2025 FDDAnswer from 2025 FDD Document
You must display all applicable Marks in the manner we require, and you must use the appropriate signal, such as "®" for registered marks and "™" for non-registered marks or as we may otherwise designate in using any of the Marks.
Source: Item 13 — TRADEMARKS (FDD pages 48–50)
What This Means (2025 FDD)
According to Costa Vida Fresh Mexican Grill's 2025 Franchise Disclosure Document, franchisees must use the appropriate signal when using any of the brand's marks. Specifically, the franchisee must use "®" for registered marks and "™" for non-registered marks. Costa Vida Fresh Mexican Grill may also designate other signals for use.
This requirement ensures that Costa Vida Fresh Mexican Grill's trademarks are properly identified and protected. By using the correct symbols, franchisees help to inform the public that these marks are registered and owned by Costa Vida Fresh Mexican Grill. This protects the brand's identity and goodwill.
Failure to use the appropriate signals for registered and non-registered marks could lead to legal issues for both the franchisee and Costa Vida Fresh Mexican Grill. It's important for franchisees to adhere to these guidelines to maintain brand consistency and avoid any potential infringement issues. Franchisees should pay close attention to any specific instructions or updates provided by Costa Vida Fresh Mexican Grill regarding the use of these marks and signals.