Does Costa Vida Fresh Mexican Grill own any franchises?

According to the 2025 Franchise Disclosure Document, Costa Vida Fresh Mexican Grill does not own any franchises. However, the company's principal owner, CV Holdings, LC, holds a majority or 100% interest in a number of Costa Vida restaurants. As of December 31, 2024, CV Holdings, LC had interests in 32 restaurants, 4 of which are located in Canada.

This distinction is important for prospective franchisees to understand. While Costa Vida Fresh Mexican Grill focuses on franchising and supporting its franchisees, its principal owner is directly involved in operating a number of restaurant locations. This could provide CV Holdings, LC with valuable insights into restaurant operations and market trends, potentially benefiting the franchise system as a whole.

However, it is also important to consider potential conflicts of interest. As an owner of Costa Vida restaurants, CV Holdings, LC may have interests that diverge from those of franchisees. For example, decisions about resource allocation, marketing strategies, or menu development could disproportionately benefit company-owned locations at the expense of franchised locations. Prospective franchisees should carefully evaluate how Costa Vida Fresh Mexican Grill manages these potential conflicts and ensures fair treatment for all franchisees.

Overall, the ownership structure of Costa Vida Fresh Mexican Grill, with the franchisor focusing on franchising and its principal owner directly operating restaurants, is not uncommon in the franchise industry. However, prospective franchisees should conduct thorough due diligence to understand the implications of this structure and ensure that their interests are aligned with those of the franchisor and its principal owner.