What is the 'System' that Cordova licenses to franchisees?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
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We license a system (the "System") for the operation of a Cordova business (each, a "Franchised Business" or "Cordova Business") that provides short-term and long-term IT staffing solutions, executive placement, software consulting, and related services and products (the "Approved Services and Products"). The System also features and requires, as designated by us, your exclusive use of software, systems, products, supplies, equipment, and materials that we designate (the "System Supplies"). The System is identified by the Cordova trademark and such other trademarks, logos, and trade-dress that we may designate, modify or adopt from time to time and as same may or may not be registered with the United States Patent and Trademark Office (collectively, the "Licensed Marks"). You must develop and operate your Cordova Business in conformity with the specifications, procedures, criteria, and requirements that we designate in our confidential operations manual and other proprietary manuals that we designate and as we may supplement and modify from time to time (collectively, the "Manuals"). From time to time, we may modify, add to or discontinue our designated Approved Services and Products, System Supplies, and/or our specifications, methods and procedures for the service, marketing and sale of Approved Services and Products.
Your Cordova Business must be managed from a commercial office that supports the administrative management and day-to-day operations of the Franchised Business (an "Administrative Office"). Your Administrative Office must meet our standards and specifications, be located within your operating territory, and be approved by us.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–9)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, the 'System' that Cordova licenses to franchisees is for the operation of a Cordova business. This business provides IT staffing solutions for both short-term and long-term needs, executive placement, software consulting, and related services and products, which are referred to as the 'Approved Services and Products.'
The Cordova System requires franchisees to exclusively use specific software, systems, products, supplies, equipment, and materials designated by Cordova, known as the 'System Supplies.' The System is identified by the Cordova trademark and other trademarks, logos, and trade dress that Cordova may designate, modify, or adopt over time, whether or not these are registered with the United States Patent and Trademark Office. These identifiers are collectively known as the 'Licensed Marks.'
Franchisees must operate their Cordova Business in accordance with the specifications, procedures, criteria, and requirements outlined in Cordova's confidential operations manual and other proprietary manuals, which may be supplemented and modified from time to time. Franchisees' right to use the System is limited to offering and providing approved services and products within their designated operating territory, using only the System Supplies, Licensed Marks, and the specifications and requirements set forth in the manuals.