Who selects the members of the council for the Cordova Brand Development Fund?

The 2025 Cordova Franchise Disclosure Document states that Cordova, in its reasonable business judgment, directs all advertising, media placement, marketing, and public relations programs and activities financed by the Brand Development Fund. Cordova has sole discretion over the strategic direction, creative concepts, materials, and endorsements used by the Brand Development Fund, as well as the geographic, market, and media placement and allocation thereof.

This means that Cordova retains control over the Brand Development Fund's activities and has the authority to make decisions regarding advertising, marketing, and public relations strategies. While the FDD mentions franchisee advisory councils, it does not specify who selects the members of these councils.

A prospective franchisee should seek clarification from Cordova regarding the selection process for franchisee advisory councils and the extent of franchisee input into the Brand Development Fund's decisions. Understanding the level of franchisee involvement in these processes is crucial for assessing the degree of influence a franchisee can have on marketing and advertising strategies.