Does Cordova have the right to reject any advertising related to the franchised business?

According to the 2025 Cordova Franchise Disclosure Document, Cordova retains the right to review and approve all marketing programs and media developed by any Advertising Cooperative in which a franchisee participates. This means that while franchisees may participate in local or regional advertising through an Advertising Cooperative, Cordova has the final say on the content and materials used.

This control extends to ensuring that all marketing aligns with Cordova's brand standards and overall marketing strategy. The FDD specifies that each Advertising Cooperative is organized for the exclusive purpose of administering marketing programs and the development of media, but this is "all subject to the review and approval of Franchisor".

For a prospective franchisee, this means that while they may have some input into local advertising efforts through the Advertising Cooperative, Cordova ultimately decides what marketing materials are used. Franchisees need to be aware that their advertising ideas are subject to Cordova's approval, and they must factor this into their marketing plans and budget. This level of franchisor control over advertising is fairly common in franchising, as it helps maintain brand consistency and protect the brand's image.