Can Cordova reject advertising relating to the Franchised Business?

According to Cordova's 2025 Franchise Disclosure Document, Cordova has the unilateral right to reject any and all advertising related to the Franchised Business. This extends to advertising for Cordova itself, the System, Cordova Businesses, and advertising that uses the Licensed Marks. This right is held at Cordova's sole discretion.

This means that even if a franchisee creates advertising that they believe is effective and compliant, Cordova can still reject it. The franchisee must ensure that all advertising and promotion of the Franchised Business is completely factual, conforms to the highest standards of ethical advertising, and aligns with Cordova's standards and specifications.

This clause gives Cordova significant control over the brand's image and messaging. It allows Cordova to maintain consistency and quality across all advertising efforts, protecting the brand's reputation. However, it also means that franchisees have limited autonomy in their advertising strategies and must adhere to Cordova's decisions, even if they disagree.

Prospective franchisees should carefully consider this provision and understand that their advertising efforts are subject to Cordova's approval. It would be prudent to discuss Cordova's advertising standards and approval process during the due diligence phase to ensure a clear understanding of the franchisor's expectations and the franchisee's responsibilities.