What is the purpose of collecting the Cordova franchisee's phone number in this table?

According to Cordova's 2025 Franchise Disclosure Document, the franchisee's phone number is collected as part of an agreement where the franchisee assigns all telephone numbers associated with their Cordova business to Cordova Franchising, LLC. This assignment becomes effective upon termination or expiration of the Franchise Agreement. Cordova retains the right to utilize this assignment at its discretion and for its sole benefit.

This means that when a franchisee signs the "Assignment of Telephone Numbers and Digital Media Accounts" agreement (Exhibit 3), they agree to transfer control of all phone numbers, digital media accounts, and related information used for their Cordova business to the franchisor. This transfer is triggered automatically when the franchise agreement ends, regardless of the reason for termination.

For a prospective franchisee, this implies that upon leaving the Cordova system, they will lose control of the phone numbers and digital media accounts they used to operate their business. This could impact their ability to communicate with former customers or maintain an online presence in the same geographic area. Cordova's declaration of the Franchise Agreement's expiration or termination is considered definitive, preventing franchisees from contesting the transfer to third parties.

This type of clause is not uncommon in franchising, as it allows the franchisor to maintain brand consistency and control over customer communications. However, franchisees should carefully consider the implications of relinquishing control over these assets, especially if they plan to continue operating a similar business after leaving the franchise system. It is important to note that Cordova's use of this assignment is solely at their discretion and benefit.