What is the purpose of the 'Annual System Conference' for Cordova franchisees?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
Annual Conference Attendance Fee**" means an annual conference attendance fee to be paid by Franchisee to Franchisor in an amount determined by Franchisor in an amount not exceeding $1,000 per attendee per year.
- "Annual System Conference" means a conference that may be established and organized by Franchisor for the purpose of facilitating networking among Cordova Business franchisees, and general education. Franchisor shall designate and determine whether or not an Annual System Conference shall occur and, if one is established in any particular year, the dates, content and location of the Annual System Conference. The Annual System Conference shall be for a duration of not more than three consecutive days per calendar year. Franchisee is responsible for all costs and expenses associated with Franchisee's travel to and attendance at the Annual System Conference.
- "Approved Services and Products" shall have the meaning defined in the "Recitals" section of this Agreement and shall further refer to and mean refers to and means those products and services that Franchisor authorizes for sale by Cordova Businesses. Franchisor shall exclusively designate and determine the Approved Services and Products and Franchisor, in Franchisor's Reasonable Business Judgment, may change, modify, reduce or supplement the Approved Services and Products that must be offered and sold by the Franchised Business and those products and services that may not be sold by the Franchised Business.
Source: Item 23 — RECEIPTS (FDD pages 44–195)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, the Annual System Conference is designed to facilitate networking among Cordova Business franchisees and provide general education. Cordova determines whether the conference will occur in a particular year, as well as the dates, content, and location.
The conference will last no more than three consecutive days each calendar year. Franchisees are responsible for all costs associated with attending the conference, including travel expenses.
Franchisees must pay an Annual Conference Attendance Fee, the amount of which is determined by Cordova, but will not exceed $1,000 per attendee per year. Even if a franchisee does not attend the Annual System Conference, they are still obligated to pay the Annual Conference Attendance Fee, unless Cordova waives the fee for franchisees who do attend.