What does 'Published Content' refer to in the context of a Cordova franchise?

According to Cordova's 2025 Franchise Disclosure Document, 'Digital Media' encompasses a broad range of interactive and static digital materials. This includes documents, listings, directories, applications, advertisements, links, metadata, and various forms of media. These digital entities are transmitted within closed or private networks or are connected to and networked with computers, applications, or other devices through communication and data systems, including the internet.

Specifically, Digital Media includes traditional websites, web-based applications, AI platforms, distributed databases like blockchain, software applications, smartphone applications, and social media platforms such as Facebook, LinkedIn, Twitter/X, Pinterest, Instagram, SnapChat, TikTok, and YouTube. The key characteristic is that these media forms refer to, reference, identify, review, promote, or relate in any way to a Cordova Business, the Franchised Business, the Licensed Marks, the System, or Cordova itself.

For a prospective Cordova franchisee, this definition is important because it clarifies the scope of digital marketing and advertising efforts that are relevant to the franchise. It also highlights the importance of managing and adhering to Cordova's brand standards across all digital platforms. Furthermore, the inclusion of 'Digital Media Accounts' in the Assignment of Telephone Numbers and Digital Media Accounts exhibit suggests that Cordova maintains control over the franchisee's digital presence, requiring franchisees to assign their digital media accounts to Cordova Franchising, LLC.