What was the net change in the number of company-owned Cordova outlets during 2023?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
m 19. | $54.07 | | | | |# TABLE NO. 3 STATUS OF FRANCHISED OUTLETS FOR YEARS 2022 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change | |
|---|---|---|---|---|---|
| Franchised | 2022 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–44)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was 0. At the start of 2023, there was 1 company-owned outlet, and at the end of the year, there was still 1. This indicates that no new company-owned outlets were opened, nor were any closed during that year.
For a prospective franchisee, this information provides insight into Cordova's corporate growth strategy. The fact that the number of company-owned stores remained constant suggests a possible focus on franchise expansion rather than corporate expansion. This could mean that Cordova is more interested in growing through franchisees, which could be a positive sign for those looking to invest in a franchise.
However, it is important to consider this information in conjunction with other data in the FDD, such as the number of franchise outlets opened and closed, and the overall financial performance of both company-owned and franchised locations. A deeper analysis of these factors will provide a more comprehensive understanding of Cordova's growth strategy and the potential opportunities and risks for franchisees.