What must a Cordova franchisee do regarding fictitious or assumed names after termination?

According to Cordova's 2025 Franchise Disclosure Document, after the termination of the Franchise Agreement, a franchisee must take all actions necessary or reasonably required to cancel all fictitious or assumed names or equivalent registrations relating to the Licensed Marks. This means the franchisee is responsible for ensuring that any business names or registrations that imply an association with the Cordova brand are officially cancelled.

This requirement protects Cordova by preventing former franchisees from continuing to operate under a name that could mislead the public into thinking they are still part of the Cordova franchise system. It ensures that the Cordova brand and Licensed Marks are not misused or misrepresented by former franchisees after the agreement ends.

For a prospective franchisee, this obligation highlights the importance of understanding all post-termination responsibilities. Failing to properly cancel fictitious or assumed names could lead to legal repercussions and potential disputes with Cordova. Franchisees should be prepared to handle these administrative tasks promptly and efficiently upon termination of their agreement.