Does competition for Cordova franchises include in-house staffing departments?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
The general market for the services and products offered by the Franchised Business typically includes companies seeking individuals to fill positions at the company and individual candidates seeking temporary or full-time employment. The market for staffing services is highly competitive and is not seasonal in nature. You will be competing with other businesses and agencies offering and providing staffing services. You will be competing with national, regional, and local businesses, including franchises, that provide services similar to those offered by the Franchised Business. Competition also includes in-house staffing and recruitment departments that are directly employed and operated by companies.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–9)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, competition for Cordova franchises includes in-house staffing and recruitment departments. The FDD states that the general market includes companies seeking individuals to fill positions and individual candidates seeking employment.
The document specifies that the market for staffing services is highly competitive and not seasonal. A Cordova franchisee will face competition from national, regional, and local businesses, including franchises, that offer similar staffing services.
The inclusion of in-house staffing departments as competition means that Cordova franchisees must be prepared to demonstrate added value compared to a company's own internal recruitment efforts. This could involve offering specialized expertise, a wider candidate pool, or more efficient recruitment processes.