How will Cordova communicate marketing standards to franchisees?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
We will establish, update and communicate to you our standards for the marketing and promotion of the Franchised Business including, but not limited to, the marketing media that you may use. We will respond to your request respecting the communication of our approval or disapproval of marketing media that may be requested by you for use in the marketing and promotion of the Franchised Business. We maintain full discretion as to the marketing standards and the marketing media that may be used in the marketing and promotion of your Cordova Business (Franchise Agreement, Article 4.B.);
Generally All advertising, marketing, marketing materials and all marketing mediums used by you in the marketing and promotion of the Franchised Business must be pre-approved by us in writing and conform to our standards and specifications. You may only use those advertising and marketing materials and mediums that we designate and approve in writing. In our discretion we may make available to you approved marketing templates comprised of pre-approved ads, ad copy and digital media that you may utilize at your own expense. If you wish to utilize marketing materials and/or marketing mediums that are not currently approved by us in writing, you may submit a written request requesting permission and we will approve or disapprove of your request within 15 days of your submission of the written request and sample marketing materials. We are not required to conduct any advertising or spend any amount on your behalf on advertising in your operating territory. (Franchise Agreement, Article 9);
You are required to engage in local marketing and you are required to commit specific minimum amount of funds to your local marketing efforts. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and having them printed, distributed and placed with media sources. (Franchise Agreement, Article 9);
All digital media and marketing must be approved by us.
We will designate for your Operating Territory information about your Cordova Business on the www.cordovafranchising.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9.F.);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, Cordova will communicate marketing standards to franchisees by establishing, updating, and communicating its standards for marketing and promotion of the franchised business. This includes specifying the marketing media that franchisees are allowed to use. Franchisees can also request approval for marketing media they want to use, and Cordova will respond to these requests within 15 days.
Cordova retains full discretion over marketing standards and the marketing media used for promoting the Cordova business. Franchisees must have all advertising, marketing materials, and mediums pre-approved in writing to ensure they conform to Cordova's standards. Cordova may provide approved marketing templates with pre-approved ads, ad copy, and digital media for franchisees to use at their own expense.
Franchisees are required to engage in local marketing and commit a specific minimum amount of funds to these efforts. Cordova will provide access to approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. However, franchisees will bear the costs of customizing, duplicating, and using these marketing campaigns, as well as printing, distributing, and placing them with media sources. All digital media and marketing must also be pre-approved by Cordova. Cordova will also include information about the franchisee's Cordova business on the www.cordovafranchising.com webpage or other designated websites.