Is the Cordova Brand Development Fund fee currently assessed?

According to Cordova's 2025 Franchise Disclosure Document, the Brand Development Fund fee is currently not being assessed. However, Cordova retains the right to implement this fee at any time in the future. If implemented, the Brand Development Fund Fee could be up to 2% of the franchisee's monthly Gross Sales. Gross Sales include the total dollar sales from all business and clients of your Cordova Business and includes the total gross amount of revenues, receipts, and sales from whatever source derived. Gross Sales do not include (a) sales taxes that you collect and remit to the proper taxing authority, and (b) authorized promotional discounts that you provide to clients.

In addition to the Brand Development Fund, Cordova franchisees must spend a minimum of $1,000 per territory per month on local marketing. If Cordova establishes an advertising cooperative, contributions to the cooperative can count towards the local marketing requirement, but cannot exceed it.

Prospective franchisees should be aware that while the Brand Development Fund fee is not currently assessed, Cordova could begin charging it at any time, which would impact their operating costs. It is important to factor this potential expense into their financial projections. Franchisees should also inquire about Cordova's plans for the Brand Development Fund and how it will be used to benefit the franchise system.