What are 'Alternative Channels of Distribution' for a Cordova franchise?
Cordova Franchise · 2025 FDDAnswer from 2025 FDD Document
rtising Cooperative contributions and contributions set forth in Article 9.C. of this Agreement.
- "Advertising Cooperative" shall have the meaning defined and set forth in Article 9.C. of this A
Source: Item 23 — RECEIPTS (FDD pages 44–195)
What This Means (2025 FDD)
According to Cordova's 2025 Franchise Disclosure Document, 'Alternative Channels of Distribution' are defined as retail and/or wholesale-based sales and/or distribution outlets based on the internet, catalog sales, telemarketing, or other direct marketing sales. This definition is important for prospective franchisees to understand, as it clarifies the various methods, besides traditional brick-and-mortar locations, through which Cordova's services and products can be sold.
For a prospective Cordova franchisee, this definition outlines the scope of sales and distribution methods they might employ. It explicitly includes online sales, catalog sales, telemarketing, and other forms of direct marketing. This suggests that Cordova franchisees have the potential to reach customers through a variety of channels, expanding their market reach beyond physical locations.
Understanding these alternative channels is crucial for franchisees as it allows them to strategize and diversify their sales approaches. Depending on the franchisee's market and business plan, they may choose to focus on one or more of these alternative channels to maximize revenue and customer engagement. This definition provides a clear framework for franchisees to explore different sales avenues within the Cordova system.