When using the Corcoran Mark, what must a franchisee also use in combination with it?

According to Corcoran's 2025 Franchise Disclosure Document, when using the Corcoran Mark, a franchisee must also use their trade name. The franchisee's trade name is the name under which they must operate their business. Additionally, franchisees must identify themselves as the independent owner of the franchise.

This requirement ensures that while franchisees benefit from the established Corcoran brand, they also maintain a distinct identity within their local market. This dual branding approach is common in franchising, balancing brand recognition with the franchisee's own business identity. The FDD also states that franchisees are required to operate under the name "Corcoran" with a name that identifies their office.

Corcoran also specifies that franchisees may display their trade name in standard text or a logo format, with specific details about the logo's font type, style, and proportions outlined in the Brand Standards. Franchisees are not allowed to alter these specifications. This level of detail in branding guidelines is typical for established franchise systems to maintain consistency and protect brand integrity. NRT NY also operates under the trade name "Corcoran."