Are Corcoran trademark registrations renewed on a timely basis?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
We own all of the Marks and the above registrations. The registrations have been renewed on a timely basis and all appropriate maintenance affidavits have been filed. As of the issuance date of this disclosure document, there are no agreements currently in effect which could significantly limit our right to use or to sublicense the Marks in a manner material to you.
Source: Item 13 — TRADEMARKS (FDD pages 59–60)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, the company states that its trademark registrations have been renewed on a timely basis and all appropriate maintenance affidavits have been filed. This indicates that Corcoran is actively managing and protecting its trademarks, which is crucial for maintaining brand recognition and preventing infringement. The FDD also states that as of the issuance date of the document, there are no agreements in effect that could significantly limit Corcoran's right to use or sublicense the marks in a manner material to potential franchisees. This provides assurance that franchisees will be able to use the trademarks as intended without facing legal challenges.
Several registered trademarks are listed in the FDD, including "CORCORAN" (Registration No. 2533288, registered on 29-Jan-2002), "LIVE WHO YOU ARE" (Registration No. 3178618, registered on 28-Nov-2006), and other variations and logos registered between 2008 and 2020. These trademarks are essential for franchisees as they are required to operate under the "Corcoran" name, combined with a name that identifies their specific office. The brand standards dictate how the trade name can be displayed, including font type, style, and proportions, ensuring brand consistency across all franchise locations.
Prospective franchisees should note that they must promptly notify Corcoran if they become aware of any unauthorized use of the trademarks or any challenges to their right to use them. Corcoran will then take action as it deems appropriate. Franchisees are prohibited from independently commencing any investigation or legal action without prior written consent from Corcoran. While franchisees are required to cooperate with Corcoran in handling any legal matters related to the trademarks, they will not be required to incur unreasonable costs in doing so. However, Corcoran is not obligated to protect the marks or indemnify franchisees against infringement claims, except as required by law.