What standards must Corcoran stationery goods comply with?

According to Corcoran's 2025 Franchise Disclosure Document, franchisees must purchase adequate supplies of business cards, stationery, promotional materials, and related items that display the trade name and other information. All of these items must comply with the standards and specifications outlined in the Brand Standards.

This means that franchisees do not have complete autonomy over the design and content of their stationery. Corcoran maintains control over branding elements to ensure consistency across all franchise locations. The Brand Standards, which are part of the P&P Manual, dictate the specific requirements for these materials.

For a prospective franchisee, this implies a need to adhere strictly to Corcoran's guidelines when ordering stationery and promotional items. It is important to review the Brand Standards carefully to understand the specific requirements for logos, fonts, colors, and other design elements. Franchisees must ensure that all materials meet these standards to maintain brand consistency and avoid potential compliance issues.

Failure to comply with these standards could result in the franchisee needing to replace non-compliant materials, incurring additional costs. Therefore, understanding and adhering to the Brand Standards for stationery goods is a crucial aspect of operating a Corcoran franchise.