What standards must a Corcoran Office meet?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
sing and promotions shall: (i) be presented in a professional and dignified manner; (ii) be completely accurate and truthful; (iii) conform to all applicable laws and regulations relating to
consumer advertising; and (iv) give notice that your Business is an independently owned and operated franchise.
- 4.6 Office Appearance. The Office(s) must be physically inspected by our authorized representative and be formally deemed to meet our then current Office Design and Appearance Standards, as described in the P&P Manual. You must purchase Internal Branding Elements for your Office. Internal Branding Elements include branded elements, such as reception signage and a flat panel monitor in the welcome area for listings to be displayed on a rotational basis, as set forth in the Brand Standards. Your Office should also have comfortable seating with lighting and artwork that compliments the office theme and a coat/storage closet. Unless otherwise provided, by signing this Agreement we represent that the Offices meet our Office Design and Appearance Standards, provided that we may subsequently require you to make reasonable alterations, modifications or upgrades any office space in which the Business is operated. You must maintain all Office facilities, office sign(s), yard signs, stationery goods and all other items in first-class condition and in compliance with the P&P Manual.
- 4.7 Office Sign. You will install one (1) or more exterior signs displaying your Trade Name. Your sign(s) must conform to the P&P Manual and Brand Standards and MUST BE APPROVED BY US IN WRITING IN ADVANCE, AS TO ARTWORK, LETTERING, COLOR SCHEME, SIZE, AND OVERALL APPEARANCE. You must obtain our prior written approval for any exception to Office sign requirements due to local ordinances or other reasons for any Office, and you must provide written documentation reflecting the reasons for varying the signage.
- 4.8 Yard Signs. You will purchase or lease from our Approved Suppliers or other vendors an adequate quantity of yard signs displaying your Trade Name and such other information as may be required by law and complying with the mandatory Standards in the P&P Manual and Brand Standards. Upon request, you will provide either color photographs of the signs or a copy of the order for the signs.
- 4.9 Stationery Goods. You will purchase adequate supplies of business cards, stationery, promotional materials and related items, which display your trade name and other information, and all of which comply with the standards and specifications of the Brand Standards.
- 4.10 Business Hours. You will continuously conduct the Business at the Office, which must be open during regular business hours at least five (5) days per week.
Source: Item 23 — RECEIPTS (FDD pages 75–276)
What This Means (2025 FDD)
According to the 2025 Corcoran Franchise Disclosure Document, a Corcoran office must adhere to specific design and appearance standards, as well as maintain a professional image. Corcoran requires that an authorized representative physically inspect the office to ensure it meets the current Office Design and Appearance Standards detailed in the P&P Manual. Franchisees must purchase Internal Branding Elements, including reception signage and a flat panel monitor in the welcome area to display listings. The office should also feature comfortable seating, appropriate lighting, artwork that complements the office theme, and a coat/storage closet.
Corcoran also mandates standards for office signage. Franchisees must install exterior signs displaying the Trade Name, conforming to the P&P Manual and Brand Standards. All signage artwork, lettering, color scheme, size, and overall appearance require advance written approval from Corcoran. Any exceptions to these requirements due to local ordinances necessitate prior written approval and documentation. Additionally, franchisees must purchase or lease an adequate quantity of yard signs from Approved Suppliers, complying with the P&P Manual and Brand Standards.
To maintain these standards, franchisees must keep all office facilities, signs, stationery goods, and other items in first-class condition, as outlined in the P&P Manual. Failure to meet the minimum office design and appearance standards can lead to a written notification of deficiencies, with a 90-day period to correct them. If the deficiencies remain uncorrected after 90 days, Corcoran reserves the right to terminate the Franchise Agreement. These standards ensure a consistent brand image and professional environment across all Corcoran franchise locations.