What is the registration number for the 'CORCORAN LIVE WHO YOU ARE' trademark?

According to Corcoran's 2025 Franchise Disclosure Document, the trademark 'CORCORAN LIVE WHO YOU ARE' has a registration number of 5982559, with a registration date of February 11, 2020. This is one of several trademarks that Corcoran licenses to its franchisees. The FDD also lists another trademark, 'CORCORAN LIVE WHO YOU ARE & Design', which has a registration number of 5982557, also registered on February 11, 2020.

Corcoran franchisees are required to operate under the 'Corcoran' name and a name that identifies their specific office, adhering to the brand standards outlined by Corcoran. These standards dictate how the trade name can be displayed, including font type, style, and proportions, all of which must be followed without alteration. Franchisees are also granted a license to use the Corcoran Colorbar Mark in conjunction with their trade name.

Corcoran owns all of the listed trademarks, ensuring they are renewed and maintained appropriately. Franchisees must use the Corcoran Mark in combination with their trade name and identify themselves as independent owners of the franchise. They are prohibited from using any of the Marks as part of their legal entity name or on the internet, except in compliance with Corcoran's guidelines. Corcoran retains the right to change or discontinue the use of any trademarks, and franchisees must comply with these changes within 90 days.

Prospective franchisees should understand that they must notify Corcoran promptly of any unauthorized use of the Marks or challenges to their right to use them. Franchisees are required to cooperate with Corcoran in any legal actions regarding the Marks, but Corcoran is not obligated to protect the Marks or indemnify franchisees against infringement claims, except as required by law. This underscores the importance of adhering strictly to Corcoran's brand standards and trademark usage guidelines to avoid potential legal issues.