What is the registration date for the 'LIVE WHO YOU ARE' trademark?

According to Corcoran's 2025 Franchise Disclosure Document, the trademark 'LIVE WHO YOU ARE' was registered on November 28, 2006, with registration number 3178618. Additionally, the trademark 'LIVE WHO YOU ARE' was registered again on February 11, 2020, with registration number 5984464. The FDD also lists 'CORCORAN LIVE WHO YOU ARE' & Design and 'CORCORAN LIVE WHO YOU ARE' trademarks, both registered on February 11, 2020.

As a Corcoran franchisee, you are required to operate under the 'Corcoran' name and adhere to the brand standards outlined in the Brand Standards manual. These standards dictate how the trade name and logos should be displayed, including specific font types, styles, and proportions. Franchisees are not allowed to alter these specifications. Corcoran also licenses other trademarks, service marks, trade names, designs, logos, and commercial symbols for use in connection with the franchise.

Corcoran owns all of the marks and registrations, ensuring they are renewed and maintained appropriately. As a franchisee, you must use the Corcoran Mark in combination with your trade name and identify yourself as an independent owner of the franchise. You are not allowed to use any of the marks as part of your legal entity name or on the internet, except as permitted by Corcoran. Corcoran has the right to change or discontinue the use of the marks, and franchisees must comply with these changes, typically with at least 90 days' notice.

It is important for prospective franchisees to understand the guidelines for using Corcoran's trademarks and the implications of any changes to these marks. Franchisees should also be aware of their responsibility to report any unauthorized use of the marks and to cooperate with Corcoran in any legal actions regarding the marks. Understanding these trademark regulations is crucial for maintaining brand consistency and protecting the Corcoran brand.