What is the 'Orientation' program provided by Corcoran?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
6.1 Our Initial Obligations. After the Effective Date, we or a Related Party will provide the following services:
- 6.1.1 Methods and Techniques. We or a Related Party will provide you with our real estate brokerage selling, promotional and merchandising methods and techniques and will maintain a staff to give you assistance and service.
- 6.1.2 Orientation. The "Orientation" is our program to introduce the System to the Responsible Broker and other staff. When the Orientation is given, it will consist of our then-current training program. The Orientation will be held at such times and places as we designate. It may also be conducted virtually. You will be responsible for all travel costs and living expenses incurred in connection with the attendance of your personnel at the Orientation.
- 6.1.2.1 If you are signing this Agreement to acquire a new franchise directly from us, you will register for Orientation within twelve (12) months of the Opening Date. You, your Responsible Broker (or designee) must attend Orientation within twelve (12) months of the Opening Date. We will not charge a registration fee for one attendee at Orientation. Your failure to send the Responsible Broker (or designee) to attend Orientation in accordance with this Agreement will require you to pay our then-current registration fee in addition to your other expenses to attend.
- 6.1.2.2 If you acquire your franchise as a result of a Transfer of the Franchise from another Franchisee, attendance at the Orientation is required by the Responsible Broker or Designee, at your expense. We may charge our then-current registration fee in connection with their attendance at the Orientation.
- 6.1.2.3 If you change the Responsible Broker for your office, your new Responsible Broker must attend the next scheduled Orientation within twelve (12) months after he or she becomes your Responsible Broker.
Source: Item 23 — RECEIPTS (FDD pages 75–276)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, the 'Orientation' program is designed to introduce the Corcoran System to the Responsible Broker and other staff members. The orientation will consist of the then-current training program. This program aims to familiarize new franchisees and their key personnel with Corcoran's real estate brokerage selling, promotional, and merchandising methods. The Orientation may be held at designated times and places, or it may be conducted virtually.
For franchisees acquiring a new franchise directly from Corcoran, registration for Orientation must occur within twelve months of the Opening Date, and the Responsible Broker (or designee) must attend within the same timeframe. Corcoran does not charge a registration fee for one attendee. However, failure to send the Responsible Broker (or designee) to Orientation may result in a fee, in addition to travel and living expenses. If a franchise is acquired through a transfer from another franchisee, the Responsible Broker or Designee is required to attend Orientation at the franchisee's expense, and Corcoran may charge a registration fee.
If there is a change in the Responsible Broker for an office, the new Responsible Broker must attend the next scheduled Orientation within twelve months of their appointment. The franchisee is responsible for covering all costs associated with the new attendee's participation, including any applicable registration fees. Failure of the Responsible Broker or Designee to attend the Orientation is considered a material breach of the Franchise Agreement, highlighting the importance Corcoran places on this initial training. This ensures that all Responsible Brokers are well-versed in the Corcoran System, maintaining brand consistency and service standards.