What is Leads Engine used for within the Corcoran system?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
ssessed by their MLS or MLS(s) or MLS feed provider(s), which may vary by MLS.
Our proprietary product, Leads Engine, is used by brokers to manage their lead routing business rules and works in tandem with the Productivity Suite. Franchisees are automatically provided with Leads Engine when they join the System. We do not currently charge a fee for Leads Engine, but we have the right to do so, as described in Items 6 and 8, which we estimate may be between $0 - $5,000 per year.
We and our Related Parties have the right, subject to any franchisee election to opt-out, to submit listings to third party listing portal aggregators or services, whether web-based or otherwise ("Listing Services") that will display those listings on public websites. Franchisees may have the option of purchasing related enhancements or other services and items directly from such Listing Services.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 40–43)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, Leads Engine is a proprietary product used by brokers to manage their lead routing business rules and works in tandem with the Productivity Suite. Franchisees are automatically provided with Leads Engine when they join the Corcoran system.
Currently, Corcoran does not charge a fee for Leads Engine. However, Corcoran retains the right to implement a fee in the future, which they estimate could be between $0 and $5,000 per year. This potential fee would be as described in Items 6 and 8 of the FDD.
Corcoran also states that they and their related parties offer Leads Engine, the proprietary consumer website, and their reporting system. However, franchisees are only required to use the reporting system. The reporting system is provided without charge, but franchisees must obtain the necessary connectivity and browser software, as well as any platform upgrades that may be necessary, as detailed in Item 11.