Where must a Corcoran franchisee promote their services?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
You must operate your Franchise only from the Office(s) identified in the Franchise Agreement. You must promote your services within the market served by your Office(s). Except as described below, you, and your affiliated agents, may solicit clients from anywhere that your real estate license permits, and in accordance with state and local real estate rules and regulations. Additionally, subject to your real estate license limitations, you may solicit clients using alternative channels of distribution, including the internet, catalog sales, telemarketing or other direct marketing sales.
Source: Item 12 — TERRITORY (FDD pages 57–59)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, franchisees must promote their services within the market served by their office(s). However, franchisees and their affiliated agents can solicit clients from anywhere their real estate license permits, in accordance with state and local real estate rules and regulations. This means that while the primary promotional efforts should focus on the local market, the scope of client solicitation isn't strictly limited to that area.
Corcoran franchisees can also use alternative channels of distribution to solicit clients, including the internet, catalog sales, telemarketing, or other direct marketing sales, subject to real estate license limitations. This provides franchisees with flexibility in their marketing strategies, allowing them to reach potential clients through various means beyond traditional local advertising.
It's important to note that Corcoran does not offer exclusive territories, and franchisees may face competition from other franchisees, company-owned outlets, or other channels of distribution. This competitive landscape underscores the importance of effective marketing and client solicitation strategies to succeed as a Corcoran franchisee. Prospective franchisees should be prepared to actively promote their services and differentiate themselves within their market.