How do the franchised receipts for Corcoran compare to ERA® in 2024?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
| (Unaudited) | ||
|---|---|---|
| 2024 2023 | 2022 | |
| Franchised (domestic and international): | ||
| Century 21® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 10,986 11,972 | 13,611 |
| ERA® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 2,291 2,395 | 2,407 |
| Coldwell Banker® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 2,145 2,140 | 2,100 |
| Coldwell Banker Commercial® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 208 | 189 171 |
| Sotheby’s International Realty® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 1,065 1,071 | 1,035 |
| Better Homes and Gardens® Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | ||
| 386 | 440 418 | |
| Corcoran® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | ||
| 124 | 96 82 | |
| Total Franchised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 17,205 18,303 | 19,824 |
| Company owned: | ||
| Coldwell Banker® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 506 | 551 606 |
| Sotheby’s International Realty® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 44 | 44 44 |
| Corcoran® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 25 | 28 29 |
| Total Company Owned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . | 575 | 623 679 |
Source: Item 23 — RECEIPTS (FDD pages 75–276)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, the franchised receipts for Corcoran and ERA® are detailed in Item 23. In 2024, Corcoran's franchised receipts totaled 124, while ERA® reported 2,291 in franchised receipts. This indicates that ERA® had significantly higher franchised receipts than Corcoran during this period.
For a prospective franchisee, this comparison highlights the difference in scale and market presence between the two brands. ERA®, with its higher receipts, may represent a more established and widespread franchise network. Corcoran, on the other hand, with lower receipts, may indicate a smaller, potentially more niche brand, or one that is in an earlier stage of growth.
It's important to note that these figures are unaudited and represent franchised receipts, not necessarily profits or individual franchisee earnings. A potential franchisee should investigate further into the factors contributing to these receipt figures, such as the number of active offices, average transaction values, and commission structures, to gain a more comprehensive understanding of the financial performance of each franchise system. Further due diligence would be needed to understand the reasons behind the difference in receipts and whether Corcoran's smaller size offers any advantages, such as more personalized support or untapped market potential.