What ethical standards are Corcoran franchisees required to uphold?
Corcoran Franchise · 2025 FDDAnswer from 2025 FDD Document
10.3 Ethical Conduct, Consumer Relations and Protection of Goodwill. You must give prompt, courteous and efficient service to the public and operate the Business in compliance with the requirements set forth in the P&P Manual and professional standards to preserve and enhance the value and goodwill of the Marks and the System. You will uphold, and take reasonable steps to ensure that your brokers, independent sales associates and employees uphold, high standards of honesty, integrity, fair dealing and ethical conduct in dealing with the public, customers of the Business, other franchisees, us and our Related Parties. You hereby authorize any federal, state or local body regulating or supervising real estate practices to release to us information about complaints and disciplinary actions related to your (or your Related Parties') practices. You will notify us within five (5) business days of any such complaints or disciplinary actions.
Source: Item 23 — RECEIPTS (FDD pages 75–276)
What This Means (2025 FDD)
According to Corcoran's 2025 Franchise Disclosure Document, franchisees must provide prompt, courteous, and efficient service to the public. They are required to operate their business in compliance with the requirements set forth in the P&P Manual and professional standards. This is to preserve and enhance the value and goodwill of the Corcoran Marks and the System.
Corcoran franchisees must uphold high standards of honesty, integrity, fair dealing, and ethical conduct in all their interactions. This includes dealings with the public, customers, other franchisees, and Corcoran itself, as well as its related parties. Franchisees are also obligated to take reasonable steps to ensure that their brokers, independent sales associates, and employees adhere to these standards.
Furthermore, Corcoran franchisees authorize any federal, state, or local body regulating or supervising real estate practices to release information about complaints and disciplinary actions related to their practices to Corcoran. Franchisees are required to notify Corcoran within five business days of any such complaints or disciplinary actions. This ensures transparency and allows Corcoran to monitor and address any potential ethical issues promptly.
These requirements emphasize the importance Corcoran places on ethical conduct and maintaining a positive brand image. By adhering to these standards, franchisees contribute to the overall reputation and success of the Corcoran franchise system.