In what connection should a Corcoran franchisee use the Marks?

According to the 2025 Corcoran Franchise Disclosure Document, a franchisee must use their Trade Name and the Marks exclusively to promote and operate their Corcoran business. The Trade Name is defined as "CORCORAN _____." The franchisee can also use the Marks for other lawful business activities if Corcoran authorizes it in writing, though Corcoran is not required to authorize any additional business activities.

Corcoran maintains control over how its name and Marks are used. Franchisees are prohibited from using "Corcoran" alone or abbreviating the name in any way. They also cannot use the Corcoran name or Marks in any corporate or trade name, assumed name, or any mark under which the business is conducted, without prior written consent from Corcoran. Corcoran retains the right to review and demand corrections to any display of the franchisee's Trade Name or Corcoran's Marks.

Furthermore, franchisees are restricted from using the Marks, any derivatives, or confusingly similar marks as a standalone mark or in conjunction with any other name, brand, design, trademark, service mark, trade dress, logo, domain name, or business name without Corcoran's prior written consent. This ensures that the Corcoran brand remains consistent and protected across all franchise locations and marketing efforts. This also extends to the franchisee's internet presence, as they must adhere to Corcoran's standards for domain names and website design to maintain brand integrity.