Is verbal consent sufficient for a Cool Binz franchisee to use a public figure for promotion?

According to Cool Binz's 2025 Franchise Disclosure Document, franchisees must obtain prior written consent from Cool Binz to use the name of any public figure for promotional efforts, advertising, or endorsements. This means that verbal consent is not sufficient. Cool Binz maintains control over its brand image and how it is presented to the public.

This requirement ensures that Cool Binz maintains a consistent brand image and avoids any potential issues that could arise from unauthorized use of public figures. It also protects Cool Binz from liability if a franchisee uses a public figure in a way that is damaging to the brand or violates any laws or regulations.

For a prospective Cool Binz franchisee, this means that any plans to use a public figure in their local marketing efforts must be submitted to Cool Binz for approval. It is important to factor in the time it may take to obtain written consent when planning marketing campaigns. Franchisees should also be aware that Cool Binz has the right to refuse consent, even if the franchisee believes that using a particular public figure would be beneficial to their business.