Does Cool Binz use any public figures to promote its franchise?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
We will use the Brand Marketing Fees, in our sole discretion, to develop, produce and distribute national, regional and/or local advertising and to create advertising materials and public relations programs which promote, in our sole judgment, the services offered by COOL BINZ franchisees. The advertising and marketing conducted through the Brand Marketing Fund is a combination of in-house marketing materials and through national agencies. We have the sole right to determine contributions and expenditures from the Brand Marketing Fund, or any other advertising program, and the sole authority to determine, without limitation, the selection of the advertising materials and programs; provided, however, that we will make a good faith effort to expend Brand Marketing Fees in the general best interests of the System on a national or regional basis. We may use the Brand Marketing Fund to satisfy any and all costs of maintaining, administering, directing, preparing, producing, and implementing advertising, including the cost of: (i) preparing, producing, and implementing television, radio, magazine and newspaper advertising campaigns, the cost of direct mail and outdoor billboard advertising; (ii) public relations activities and advertising agencies; (iii) developing and maintaining an Internet website; and personnel and other departmental costs for advertising that we internally administer or prepare. Nevertheless, we acknowledge that not all System franchisees will benefit directly or on a pro rata basis from such expenditures, and we do not have any obligation to spend any amount on advertising in your Territory. While we do not anticipate that the Brand Marketing Fund will be used for advertising which is principally a solicitation for franchisees, we reserve the right to use the Brand Marketing Fund for public relations or recognition of the "COOL BINZ" brand, for the creation and maintenance of a website, a portion of which can be used to explain the franchise offering and solicit potential franchisees, and to include a notation in any advertisement indicating "Franchises Available."
Source: Item 18 — PUBLIC FIGURES (FDD page 58)
What This Means (2025 FDD)
Based on the 2025 Cool Binz Franchise Disclosure Document, there is no mention of Cool Binz using public figures to promote its franchise. The FDD does discuss the Brand Marketing Fund, which is used for advertising and public relations programs at the national, regional, and local levels. These programs aim to promote the services offered by Cool Binz franchisees. The advertising and marketing are executed through a combination of in-house marketing and national agencies. However, the FDD does not specify whether Cool Binz engages public figures as part of its promotional activities.
Cool Binz retains the sole right to determine how the Brand Marketing Fund is spent and to select advertising materials and programs. While the FDD states that Cool Binz aims to act in the best interest of the system, it acknowledges that not all franchisees will directly benefit from these expenditures, and Cool Binz is not obligated to spend any amount on advertising in a specific territory. The Brand Marketing Fund can cover various advertising costs, including television, radio, magazine, newspaper campaigns, direct mail, billboard advertising, public relations, advertising agencies, and website maintenance.
Prospective franchisees should note that while Cool Binz has the right to use the Brand Marketing Fund for public relations and brand recognition, it does not anticipate using the fund primarily to solicit new franchisees. The FDD also mentions that Cool Binz may assist franchisees in maintaining quality standards through customer surveys and interviews, with the costs covered by the Brand Marketing Fund, unless a franchisee's survey results fall below the system's minimum standards.
Since the FDD does not provide information on the use of public figures in Cool Binz's advertising, it would be prudent for potential franchisees to directly inquire with the franchisor about their advertising strategies and whether they involve any celebrity endorsements or public figure associations. This information can help franchisees understand the scope and potential impact of Cool Binz's marketing efforts.