Under what trademarks and service marks will a Cool Binz business operate?

According to the 2025 Cool Binz Franchise Disclosure Document, a franchisee will operate their Cool Binz business under the trademarks, service marks, trade names, emblems, signs, slogans, insignia, and copyrights designated by the company. These designations are collectively referred to as "Marks." This means that franchisees are required to use the branding elements approved and provided by Cool Binz International, LLC.

The FDD specifies that the Cool Binz business includes a method of process and systems for providing leasing of a variety of temperature-controlled Portable Equipment. Franchisees must operate their Cool Binz business according to this established system. This ensures consistency across all franchise locations and helps to maintain brand recognition and standards.

In practical terms, a prospective franchisee should understand that they are obligated to use the trademarks and service marks as directed by Cool Binz. This includes adhering to guidelines in the operations manual and other written materials provided by the franchisor. Deviation from these guidelines could potentially result in a breach of the franchise agreement.