Are all Cool Binz trademark registrations on the principal register of the USPTO?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
The following trademarks, service marks, trade names, logotypes, or other commercial symbols are registered with the United States Patent and Trademark Office ("USPTO"), and all required affidavits have been filed unless otherwise noted. All registrations are on the principal register unless otherwise noted:
| MARK | REGISTRATION/ SERIAL NUMBER | REGISTRATION DATE | REGISTER |
|---|---|---|---|
| 7,307,630 | February 20, 2024 | Principal | |
| 97699750 | June 18, 2024 | Principal | |
| COOL-BINZ | 97648353 | May 28, 2024 | Principal |
| Park. Pack. Plug! | 97632075 | August 20, 2024 | Principal |
| As easy as Park. Pack. Plug! | 97632077 | October 29, 2024 | Principal |
Source: Item 13 — TRADEMARKS (FDD pages 49–50)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, all trademark registrations with the United States Patent and Trademark Office (USPTO) are on the principal register. The FDD lists several trademarks, including "COOL-BINZ" and "Park. Pack. Plug!", along with their registration numbers and dates, explicitly stating that they are on the Principal Register. This indicates that Cool Binz has secured strong legal protection for its brand and associated marks. The franchisor's affiliate, COOL BINZ North America, LLC, owns the trademarks and licenses Cool Binz the right to use them.
Having trademarks on the principal register offers Cool Binz greater legal protection compared to the supplemental register. It signifies that the USPTO considers these marks distinctive and not merely descriptive. This can be a significant advantage in preventing trademark infringement and enforcing Cool Binz's brand identity. The FDD also states that all required affidavits have been filed for these trademarks, further solidifying their legal standing.
For a prospective Cool Binz franchisee, this information is reassuring. It suggests that Cool Binz has taken the necessary steps to protect its brand and that franchisees will be operating under a well-established and legally defended trademark. The franchisee is granted a license to operate under the COOL BINZ name and logo, and must adhere to Cool Binz's rules for using the marks. Franchisees must also notify Cool Binz immediately of any potential infringement or challenges to the use of the marks.
Cool Binz also states that they will indemnify and hold the franchisee harmless against any loss or expense incurred in connection with any infringement, challenge, or claim, provided the franchisee has notified them of the claim and complied with the Franchise Agreement. However, if the franchisee has not used the marks in accordance with the Franchise Agreement, they will bear the cost of the defense. Cool Binz may also modify or discontinue the use of any mark, and will not be liable for any expenses, losses, or damages the franchisee sustains as a result.