What statement must be included in all filings or affidavits for an approved DBA for a Cool Binz franchise?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the COOL BINZ Business before filing for it as required by local laws.
We may approve or disapprove such DBA at our discretion.
All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of COOL BINZ." The approved DBA is the only DBA that you may use.
You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, after receiving approval for a DBA (Doing Business As) name, all filings or affidavits must state that the filing or affidavit is made as "a franchisee of COOL BINZ." This means that any official paperwork related to the DBA must clearly indicate the franchisee's affiliation with the Cool Binz franchise system.
Cool Binz retains discretion to approve or disapprove a franchisee's DBA. The approved DBA is the only name the franchisee is allowed to use. Franchisees are prohibited from using any other name for any purpose, including domain names, URLs, or marketing materials. This ensures brand consistency and prevents franchisees from creating independent brand identities that could dilute the Cool Binz brand.
This requirement is fairly standard in franchising, as franchisors need to maintain control over their brand and ensure consistent representation across all franchise locations. By mandating the specific language in DBA filings, Cool Binz aims to protect its trademark and avoid any potential confusion among customers about the ownership and operation of the business. This also allows Cool Binz to ensure that all franchisees are operating under approved names that align with the company's brand standards.