What statement must a Cool Binz franchisee include in all DBA filings or affidavits?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the COOL BINZ Business before filing for it as required by local laws.
We may approve or disapprove such DBA at our discretion.
All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of COOL BINZ." The approved DBA is the only DBA that you may use.
You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to the 2025 Cool Binz Franchise Disclosure Document, a franchisee must include a specific statement in all DBA (Doing Business As) filings or affidavits. Specifically, after receiving approval from Cool Binz for their chosen DBA name, the franchisee must state that the filing or affidavit is made as "a franchisee of COOL BINZ." This ensures that the public is aware that the business is a franchise operating under the Cool Binz brand.
This requirement is important for maintaining brand consistency and clarity. By identifying themselves as a Cool Binz franchisee in all official filings, franchisees reinforce the connection to the established brand and its reputation. This also helps to avoid any potential confusion or misrepresentation about the business's affiliation. Cool Binz retains the right to approve or disapprove the DBA name at their discretion, giving them control over how the brand is represented in the franchisee's local market.
Furthermore, the FDD states that the approved DBA is the only name the franchisee can use. They are prohibited from using any different name under any circumstances, including domain names, URLs, or marketing materials. This restriction underscores the importance of adhering to Cool Binz's branding guidelines and maintaining a consistent brand image across all aspects of the business. Franchisees should carefully consider their DBA name and ensure it aligns with Cool Binz's requirements before seeking approval.