Since when has Sheldon Yellen been the Chief Executive Officer of Cool Binz?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. Yellen has been our Chief Executive Officer since October 11, 2022, and Chief Executive Officer of HOODZ International, LLC, BELFOR Franchise Group, LLC and HOODZ North America, LLC, located in Ann Arbor, MI from October 2008 to the present. Mr. Yellen also has served as Chief Executive Officer for DUCTZ International LLC and DUCTZ North America, LLC, located in Ann Arbor, MI from July 2007 to the present. Mr. Yellen also serves as Chief Executive Officer of 1 800 WATER DAMAGE International, LLC and 1 800 WATER DAMAGE North America, LLC, located in Ann Arbor, MI, from April 2015 to the present. Mr. Yellen has served as Chief Executive Officer for BELFOR USA Group, Inc., located in Birmingham, MI, from April 2004 to the present. Mr. Yellen also has served as Director and CEO of BELFOR Holdings, Inc., in Birmingham, MI, since its inception in September 2006 to the present. Mr. Yellen also serves as Director of BFG Holdco, located in Nashville, TN from July 2019 to the present.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 16–17)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, Sheldon Yellen has been the Chief Executive Officer of Cool Binz since October 11, 2022. Additionally, Mr. Yellen holds the same position for HOODZ International, LLC, BELFOR Franchise Group, LLC and HOODZ North America, LLC since October 2008. He also serves as Chief Executive Officer for DUCTZ International LLC and DUCTZ North America, LLC since July 2007.
Furthermore, the FDD states that Mr. Yellen has been the Chief Executive Officer for 1 800 WATER DAMAGE International, LLC and 1 800 WATER DAMAGE North America, LLC since April 2015. He has also served as Chief Executive Officer for BELFOR USA Group, Inc., since April 2004. Mr. Yellen has also been the Director and CEO of BELFOR Holdings, Inc., since its inception in September 2006. Additionally, he serves as Director of BFG Holdco since July 2019.
For a prospective Cool Binz franchisee, this indicates that the CEO has extensive experience within the BELFOR Franchise Group and its related entities, suggesting a stable and experienced leadership. This could be seen as a positive factor, as the CEO's long tenure in various related roles might bring valuable insights and strategic direction to the Cool Binz franchise system.