Since when has Rusty Amarante served as Chief Operations Officer for Cool Binz?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. Amarante has served as our Chief Operations Officer since October 11, 2022, and the President of BELFOR Franchise Group, LLC both located in Ann Arbor, MI from March 2012 to the present. Mr. Amarante previously served as President of our affiliate Redbox+ International, LLC, located in Ann Arbor, MI, from September 2022 to January 2024. Mr. Amarante has served as Director of Operations for BELFOR USA Group, Inc., located in Birmingham, MI, from November 1999 to the present. Mr. Amarante also serves as Executive Chairman of BFG Holdco, located in Nashville, TN from July 2019 to the present.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 16–17)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, Rusty Amarante has served as the Chief Operations Officer since October 11, 2022. In addition to his role with Cool Binz, Mr. Amarante also holds the position of President of BELFOR Franchise Group, LLC, a role he has maintained since March 2012.
Prospective Cool Binz franchisees should recognize that key leadership figures like Mr. Amarante often have responsibilities across multiple franchise brands within a larger franchise group. This structure can influence decision-making and resource allocation within Cool Binz.
Understanding the roles and responsibilities of key personnel like Rusty Amarante is crucial for franchisees. Knowing that he also serves as President of BELFOR Franchise Group, LLC provides insight into the broader organizational context and potential influences on Cool Binz's operations and strategic direction.