Is Cool Binz required to conduct advertising for franchisees?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
plied to any future or past fees owed.
G. LOCAL ADVERTISING - CUSTOMER ACQUISITION AND RETENTION.
We are not required to conduct advertising for you or the System. We may provide you with advertising, promotional or marketing materials for you to use in local advertising, but we are not obligated to do this. We will provide you the business phone number and fax number to be used by the COOL BINZ Business. This number will be forwarded to any device(s) that you choose.
Under the mandatory KickStart marketing program, which is included in your Initial Promotional Pack
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, Cool Binz is not required to conduct advertising for franchisees or the system as a whole. However, Cool Binz may provide advertising, promotional, or marketing materials for franchisees to use in their local advertising efforts, but they are not obligated to do so. Cool Binz will provide the business phone number and fax number to be used by the Cool Binz Business, which will be forwarded to the franchisee's chosen device(s).
Cool Binz franchisees are required to contribute two percent of their gross sales monthly to the Brand Marketing Fund. Cool Binz may vary the source of advertising by using one or a combination of in-house, national agencies and/or regional agencies.
As part of the mandatory KickStart marketing program, which is included in the Initial Promotional Package, franchisees will receive approximately $5,000 in digital marketing to promote the opening of their business. Franchisees are also required to be a member of at least one local or community-based business organization, such as their local Chamber of Commerce, BNI, Caerusnet, or similar organization. Cool Binz reserves the right to change this requirement from time to time.