What registration symbol must Cool Binz franchisees include on advertising and promotional materials?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You promise that all advertising and promotional materials that you use will bear the appropriate "SM," "TM," "®," or "©" registration symbol and/or such other appropriate notice of ownership, registration, or copyright as we may require.
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, franchisees must include the appropriate "SM," "TM," "®," or "©" registration symbol, or any other ownership, registration, or copyright notice that Cool Binz may require, on all advertising and promotional materials. This requirement ensures that all advertising and promotional materials properly display the trademarks and service marks of Cool Binz.
This means that a Cool Binz franchisee needs to be aware of which marks are registered and how they should be displayed. They must also stay informed about any changes or specific requirements Cool Binz might introduce regarding these symbols. Failure to comply with these requirements could lead to a breach of the franchise agreement.
Many franchisors have similar requirements to protect their brand and ensure consistent messaging across all franchise locations. Cool Binz maintains control over its brand identity and ensures that franchisees do not misuse or misrepresent the trademarks associated with the brand.