What reference must be included on a Cool Binz franchisee's truck?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You must also spend a minimum of 10% of Gross Sales annually on local advertising until your fleet of Portable Equipment containers is at least 80% rented and then, at that point, you are required to spend at least 5% of Gross Sales annual on local advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time. Certain items, such as your truck, must reference the COOL BINZ national toll free number. You may not alter or remove reference to the national toll free number. You have no obligation to purchase any of these materials or forms from us, but you may be required to purchase such materials from approved or designated suppliers, or participate in our local marketing programs, like our call center and/or direct mail solicitations at your expense. (Section 2.G of the Franchise Agreement).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–45)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, a franchisee's truck must reference the Cool Binz national toll-free number. Furthermore, the franchisee is not allowed to alter or remove this reference. This requirement ensures brand consistency and allows potential customers to easily contact Cool Binz through a centralized number.
In addition to the national toll-free number, Cool Binz requires franchisees to use approved advertising and marketing materials. If a franchisee wishes to use other advertising materials, they must receive written approval from Cool Binz before using them. All advertising and marketing materials must meet Cool Binz's current standards and specifications.
These requirements are typical in franchising, as franchisors seek to maintain a consistent brand image and control over marketing messages. By mandating the inclusion of the national toll-free number and approving advertising materials, Cool Binz aims to ensure that all marketing efforts align with the brand's overall strategy and standards.