Does Cool Binz provide any assistance in securing endorsements from public figures?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
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- public figures you choose in connection with local promotions;
You must use your best efforts to promote and increase the demand for COOL BINZ Business. All of your advertising and promotion must be completely factual and conform to the
Source: Item 18 — PUBLIC FIGURES (FDD page 58)
What This Means (2025 FDD)
According to the 2025 Cool Binz Franchise Disclosure Document, Cool Binz does not provide assistance in securing endorsements from public figures at the national level. However, franchisees are able to choose public figures in connection with local promotions. Franchisees are responsible for ensuring that all advertising and promotion is factual and conforms to Cool Binz's standards.
Cool Binz uses a brand marketing fund to develop advertising and public relations programs. The fund is supported by franchisee contributions of 2% of gross monthly sales. While Cool Binz has sole discretion over the fund's expenditures, they will make a good faith effort to expend the funds in the general best interests of the system on a national or regional basis.
Cool Binz may provide franchisees with advertising, promotional, or marketing materials for local advertising, but they are not obligated to do so. Franchisees must adhere to Cool Binz's standards for marketing and advertising materials. Cool Binz also provides support for marketing, advertising, and promotional programs using merchandising, advertising, and research data and advice that they may periodically develop for use in the local market.