Will Cool Binz provide advertising or marketing materials for local advertising?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
omote the System.
We may provide you with advertising, promotional or marketing materials for you to use in local advertising, but we are not obligated to do this. We will provide you the business phone number and fax number to be used by the COOL BINZ Business. This number will be forwarded to any device(s) that you choose.
Under the mandatory KickStart digital marketing program, which is included in your Initial Promotional Package, you will receive digital marketing assistance to promote the opening of your business.
You must also spend a minimum of 10% of Gross Sales annually on local advertising until your fleet of Portable Equipment containers is at least 80% rented and then, at that point, you are required to spend at least 5% of Gross Sales annual on local advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–45)
What This Means (2025 FDD)
According to the 2025 Cool Binz Franchise Disclosure Document, Cool Binz may provide advertising, promotional, or marketing materials for franchisees to use in local advertising, but they are not obligated to do so. Cool Binz is also not required to conduct advertising for franchisees or the system in general, nor are they required to spend any particular amount in a franchisee's territory. The amount spent and the location of marketing efforts are at Cool Binz's discretion.
Cool Binz does require franchisees to spend a minimum of 10% of gross sales annually on local advertising until 80% of their portable equipment containers are rented. After that, the required spending decreases to 5% of gross sales annually. Franchisees must use Cool Binz's approved advertising and marketing materials, or receive written approval for any other materials they intend to use.
Cool Binz maintains a brand marketing fund where franchisees must contribute 2% of their gross sales monthly. These fees are used to develop, produce, and distribute advertising on a national, regional, and local level. Cool Binz has sole discretion in determining contributions to and expenditures from the fund, and has the authority to select advertising materials and programs. However, Cool Binz will make a good faith effort to expend brand marketing fees in the general best interests of the system on a national or regional basis.
While Cool Binz does not currently require participation in an advertising cooperative, they reserve the right to implement cooperatives in the future. If Cool Binz implements local marketing programs like a call center or direct mail solicitations, franchisees may be required to participate at their own expense.