Does Cool Binz plan to use public figures in the future?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
We will use the Brand Marketing Fees, in our sole discretion, to develop, produce and distribute national, regional and/or local advertising and to create advertising materials and public relations programs which promote, in our sole judgment, the services offered by COOL BINZ franchisees. The advertising and marketing conducted through the Brand Marketing Fund is a combination of in-house marketing materials and through national agencies. We have the sole right to determine contributions and expenditures from the Brand Marketing Fund, or any other advertising program, and the sole authority to determine, without limitation, the selection of the advertising materials and programs; provided, however, that we will make a good faith effort to expend Brand Marketing Fees in the general best interests of the System on a national or regional basis. We may use the Brand Marketing Fund to satisfy any and all costs of maintaining, administering, directing, preparing, producing, and implementing advertising, including the cost of: (i) preparing, producing, and implementing television, radio, magazine and newspaper advertising campaigns, the cost of direct mail and outdoor billboard advertising; (ii) public relations activities and advertising agencies; (iii) developing and maintaining an Internet website; and personnel and other departmental costs for advertising that we internally administer or prepare. Nevertheless, we acknowledge that not all System franchisees will benefit directly or on a pro rata basis from such expenditures, and we do not have any obligation to spend any amount on advertising in your Territory. While we do not anticipate that the Brand Marketing Fund will be used for advertising which is principally a solicitation for franchisees, we reserve the right to use the Brand Marketing Fund for public relations or recognition of the "COOL BINZ" brand, for the creation and maintenance of a website, a portion of which can be used to explain the franchise offering and solicit potential franchisees, and to include a notation in any advertisement indicating "Franchises Available."
Source: Item 18 — PUBLIC FIGURES (FDD page 58)
What This Means (2025 FDD)
According to the 2025 Cool Binz Franchise Disclosure Document, there is no specific mention of Cool Binz's plans to use public figures in advertising or promotional activities. The FDD does outline how the Brand Marketing Fund will be used, stating that Cool Binz has the sole discretion to develop and distribute advertising materials and public relations programs. These programs are intended to promote the services offered by Cool Binz franchisees at the national, regional, and local levels.
The advertising and marketing strategies employed by Cool Binz involve a combination of in-house marketing materials and the use of national agencies. The Brand Marketing Fund can cover various advertising costs, including television, radio, magazine, and newspaper campaigns, as well as direct mail and billboard advertising. It also includes public relations activities, advertising agencies, website development, and internal advertising personnel costs.
While the FDD details the types of advertising and marketing Cool Binz may undertake, it does not explicitly state whether Cool Binz intends to use public figures as part of its advertising strategy. A prospective franchisee should directly ask Cool Binz about their plans to use public figures in advertising, as this could impact the brand's visibility and marketing effectiveness.