Who owns the rights to the Cool Binz Marks?

• 1. You acknowledge that we and/or our affiliate own and have all rights to the Marks.
• 1. Your right to use the Marks is derived only from this Agreement and is limited to your operation of the COOL BINZ Business in accordance and in compliance with this Agreement and all System Standards we prescribe from time to time during its term.
• 1. You must use only the Marks that we designate in writing, and to use them only in the manner that we authorize.
• 1. You agree that your use of the Marks, and any goodwill established by this use, will be exclusively for our benefit and that this Agreement does not confer any goodwill or other interest in the Marks upon you (other than the right to operate a COOL BINZ Business under this Agreement). Upon expiration or termination of this Agreement, no monetary amount will be assigned as attributable to any goodwill associated with your use of the System and the Marks,
• 1. All provisions of this Agreement applicable to the Marks apply to any additional proprietary trade and service marks and commercial symbols that we authorize you to use.
• 1. The right and license of the Marks awarded to you under this Agreement is nonexclusive, and we may:
  • a. award other licenses and franchises for the Marks, in addition to those licenses and franchises already awarded;
  • b. use the Marks in connection with marketing and selling of any products and services as we deem appropriate; and
  • c. develop and establish other systems using the Marks, similar proprietary marks, or any other proprietary marks, and grant licenses thereto without providing any rights therein to you.

Source: Item 23 — RECEIPTS (FDD pages 63–238)