Can Cool Binz offer and sell advertising, marketing, and promotional materials?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You must also spend a minimum of 10% of Gross Sales annually on local advertising until your fleet of Portable Equipment containers is at least 80% rented and then, at that point, you are required to spend at least 5% of Gross Sales annual on local advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time. Certain items, such as your truck, must reference the COOL BINZ national toll free number. You may not alter or remove reference to the national toll free number. You have no obligation to purchase any of these materials or forms from us, but you may be required to purchase such materials from approved or designated suppliers, or participate in our local marketing programs, like our call center and/or direct mail solicitations at your expense. (Section 2.G of the Franchise Agreement).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–45)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, Cool Binz retains the discretion to offer and sell advertising, marketing, and promotional materials. While franchisees are not obligated to purchase these materials from Cool Binz, they may be required to source them from approved or designated suppliers or participate in local marketing programs at their own expense.
Cool Binz also has established a Brand Marketing Fund, where franchisees must contribute 2% of their gross sales monthly. These funds are used to develop, produce, and distribute advertising materials at the national, regional, and local levels. Cool Binz has sole authority in determining the selection of advertising materials and programs.
Furthermore, Cool Binz may provide franchisees with advertising, promotional, or marketing materials for local advertising, but they are not obligated to do so. Franchisees are required to use Cool Binz's approved advertising and marketing materials or obtain written approval for any other materials they intend to use. This ensures that all advertising aligns with Cool Binz's standards and specifications, maintaining brand consistency across all franchise locations.