What is the name of the brand marketing fund established by Cool Binz?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, we have established a brand marketing fund (the "Brand Marketing Fund") for the common benefit of System franchisees. You must contribute two percent (2%) of your Gross Sales monthly to the Brand Marketing Fund (the "Brand Marketing Fee") in the manner we prescribe.
We will use the Brand Marketing Fund, in our sole discretion, to develop, produce and distribute national, regional and/or local advertising and to create advertising materials and public relations programs, which promote, in our sole judgment, the services offered by COOL BINZ franchisees. We have the sole right to determine contributions and expenditures from the Brand Marketing Fund, or any other advertising program, and the sole authority to determine, without limitation, the selection of the advertising materials and programs; provided, however, that we will make a good faith effort to expend Brand Marketing Fund in the general best interests of the System on a national or regional basis. We may use the Brand Marketing Fund to satisfy any and all costs of maintaining, administering, directing, preparing, producing, and implementing advertising, including the cost of: (i) preparing, producing, and implementing television, radio, magazine and newspaper advertising campaigns, the cost of direct mail and outdoor billboard advertising; (ii) public relations activities and advertising agencies; (iii) developing and maintaining an Internet website; and personnel and other departmental costs for advertising that we internally administer or prepare. Nevertheless, we acknowledge that not all System franchisees will benefit directly or on a pro rata basis from such expenditures. While we do not anticipate that any part of the Brand Marketing Fund will be used for advertising which is principally a solicitation for franchisees, we reserve the right to use the Brand Marketing Fund for public relations or recognition of the "COOL BINZ" brand, for the creation and maintenance of a website, a portion of which can be used to explain the franchise offering and solicit potential franchisees, and to include a notation in any advertisement indicating "Franchises Available."
We may periodically assist COOL BINZ franchisees to maintain high quality standards through customer surveys, customer interviews, and other similar initiatives ("Surveys"). The cost of such programs will be borne by the Brand Marketing Fund. The cost of these programs may be
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, the brand marketing fund established by Cool Binz is referred to as the "Brand Marketing Fund". Franchisees are required to contribute to this fund, with a mandatory contribution of two percent (2%) of their gross sales each month. This contribution is termed the "Brand Marketing Fee".
The Brand Marketing Fund is managed at the sole discretion of Cool Binz, which decides how the funds are used for advertising, marketing materials, and public relations. These efforts are intended to promote the services offered by Cool Binz franchisees. While Cool Binz aims to use the fund in the best interests of the entire system on a national or regional scale, the document acknowledges that not all franchisees may directly benefit from every expenditure.
The funds may cover various advertising costs, including television, radio, magazine, and newspaper campaigns, as well as public relations, website development, and internal advertising personnel. Cool Binz also reserves the right to use the fund for brand recognition and franchisee recruitment, although it is not the primary intention. Additionally, the Brand Marketing Fund may cover the costs of customer surveys aimed at maintaining high-quality standards among franchisees, but franchisees may be directly charged if their survey results fall below the established minimum standards.